aerial view of Elberta beach along Lake Michigan
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Elberta Waterfront Community Conservation Project

Organization: Grand Traverse Regional Land Conservancy

The Grand Traverse Regional Land Conservancy has been preserving northern Michigan’s natural areas for over three decades. In response to growing development interest in the region, the Conservancy has played a vital role in protecting irreplaceable lands. Stone Hut had the opportunity to document a major milestone in their decades-long conservation effort: The Elberta Waterfront Community Conservation Project. The resulting film captures how the Grand Traverse Regional Land Conservancy worked with the Elberta community to raise funds to purchase land and chart a new vision for the Village of Elberta that honored their small town values.

When an international development company proposed a massive 400,000 square foot luxury resort that threatened to transform the quaint village of Elberta, the community rallied together in an unprecedented show of unity. In under 6 months, nearly 750 individuals and families raised $19.5 million to purchase the 35-acre waterfront property, with contributions ranging from 75 cents up to $9 million. The Elberta Waterfront Community Conservation Project will transform this former industrial site into a balanced combination of conservation and development: 10 acres will be protected as a nature sanctuary, 16 acres will become public waterfront parkland, and 9 acres will be used for community-driven redevelopment. This innovative approach demonstrates how conservation can serve as the foundation for balancing development, land protection, and recreational goals.